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Persuasion is a vast field of study and we will continue to explore all of persuasion, only now we’re focusing with laser-like precision on the defined goal of selling to the affluent and activating within ourselves affluent mindsets.
When we define our goals, our targets, our specific & particular paths - we set our intention.
I have set out to define affluence more fully recently. The dictionary’s definition is not expansive enough for our purposes because of how individualized our perspectives are, but it’s a good place to start.
Affluence: 1. A plentiful supply of material goods; wealth. 2. A great quantity; an abundance. 3. A flowing to or toward point.
The definition is somewhat vague. Affluence is a ‘great quantity’ but a ‘great quantity’ compared to what? Affluence is a ‘plentiful supply’ but a ‘plentiful supply’ compared to what?
When we get down to it, affluence is a combination of these three factors:
1. net worth
2. cash flow
3. disposable income
Of course that’s going to vary wildly from audience to audience so we have to define affluence for ourselves.
For you, what you consider affluent today - if you raised your own level of wealth in any or all of those three areas - you might not find affluence tomorrow.
The goal is to constantly set the bar higher and continue to grow and progress.
If you’re an adviser and today you have people that have a million dollar net worth… Well, maybe a year from now you’re selling people that have a million dollars in cash that they can put into your program.
Then three or four years down the road your clients have much larger net worths and three or four million in cash that they can invest with you. You can achieve that kind of change with these skills.
It is about the evolution of you, of your business, and your ability to provide wealth for yourself and your family.
Persuasion is powerful
For myself, when I was first starting out, my clients were college kids who could barely afford to pay attention, let alone pay for my courses.
As I grew, honed my skills, realized my value, developed this field of work, I also adjusted my relationship to affluence. The clients I began attracting are worth a considerable amount and I believe this is all related to how much I feel I’m worth.
As it was for me, the evolution of your own wealth and your relation to affluence is directly related to how much you feel you are worth.
Here’s an exercise for you:
Examine your relationship with affluence. Chart out an affluence map from the perspective of you 15 years ago, 10 years ago, 5 years ago.
Once that’s mapped out, look at that piece of paper and see past the edge of the sheet to the vast territory of your future. Our affluence mindsets are about to jump off the charts.

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